2019 Promotion Optimization Institute TPx Vendor Panorama (Fall 2019)

Distinction: POI Best-in-Class for HQ Analytics/Insight

Analytics: Data Ventures analytics extend well beyond the scope of this report into macro insights, shopper loyalty dynamics, assortment optimization, space management, strategic pricing planning, new product evaluation, and supply chain analytics. On the planning side, this means promotion decomposition at the event level to understand which promotional approaches generate truly incremental results for both manufacturer and retailer- results net of cannibalization and time shifting. In particular we like how it shows volume decomposition graphically, side by side, for both trading partners. It also provides understanding of brand and package switching, and calculation of pricing opportunities.

The latter shows graphically which products to promote in a Strategic Pricing Matrix, which is a really cool way of looking at win/lose combinations for both the manufacturer and retailer. Also impressive is the ability to index product affinities and display them graphically as a way of looking at co-promotion and product mix opportunities. The Data Ventures team continues to enhance the forecasting accuracy capabilities by matching the statistical forecasting approach used: for retailers where POS is available they employ their proprietary recurring Neural Net algorithm; for retailers where delivered data is available with promotional retail pricing data they employ linear regression models; and for those with delivered data but where the retail pricing data is missing they employ time series forecasting models.

IDV express is a revolutionary new data processing engine designed for extremely complex data sets (i.e. loyalty card data). Highly detailed queries against enormous databases can now be delivered in under 10 seconds (60X faster response time vs. earlier processing engine).

Data Venture’s expertise in post event analytics stems from its work with global retailers on POS/Scan/loyalty card analytics. It is arguably one of the most powerful analytical tools on the market. They can then be planned and monitored at the banner level. One ongoing engagement for a very large beverage company and a pair of very large retailers involves monitoring on-shelf availability with full root cause analysis by store every day by 10 AM. This has also extended into the ability to support promotions by predicting when a specific SKU will run out of inventory at a specific store 3-4 days in advance.

Forecasting capabilities have been enhanced this year to extend down to the most granular level: store/SKU/day which enables clients to now integrate their TPM forecasts with their supply chain planning. Planners can still plan at the promoted group, but the system takes care of the aggregation and disaggregation behind the scenes.

Best-in-Class executive dashboard reporting has been deployed and is a highly visual, interactive, geo map-based solution to enable high level views in real time into: YTD TPO/TPM results, along with BOY forecasts and by market unit trade channel, retailer, category, products, and packages. We wish we could share the graphic with you as this dashboard is exceptional both visually and regarding the depth of data that can be reviewed quickly to understand the business and gaps. Overall, POI rates Data Venture Analytics as Above Average.

Key differentiators: Data Venture’s depth of the analytics, combined with the experience of seeing things from the retailer side of loyalty card and shopper analytics. This is a really strong synergy and few competitors can do things like manage 1.7 million SKUs for a Japanese retailer for better merchandising, shelving, and pricing locally, let alone from halfway around the world. In particular, where we see depth on the TPx side is in volume decomposition, whether at the plan or individual level. Also, as it relates to monitoring and predicting out of stocks, which should be a part of any TPM approach. Thus, it is the insight on overall strategy development and details on how to execute a better promotion that differentiates Data Ventures.

Another differentiator relative to promotion execution is the ability to monitor product at the SKU and store level in near real time, or as often as the data is available. We believe that capability should be part of every TPx deployment, so that adjustments and collaboration can be done in-flight instead of registering that the promotion was not executed per contract or had product availability issues after the event was over.

Source: https://poinstitute.com/wp-content/uploads/2014/05/2019POITPxVendorPanorama-FINAL9-19-2019.pdf

2018 Promotion Optimization Institute TPx Vendor Panorama (Fall 2018)

Distinction: POI Best-in-Class for HQ Analytics/Insight

Analytics: DV analytics extend well beyond the scope of this report into macro insights, shopper loyalty dynamics, assortment optimization, space management, strategic pricing planning, new product evaluation, and supply chain analytics. In summary, the ability to pursue the right promotional strategies. On the planning side this means promotion decomposition at the event level to understand which promotional approaches generate truly incremental results for both manufacturer and retailer results net of cannibalization and time shifting. In particular we like how it shows volume decomposition graphically, side by side, for both trading partners.

It also provides understanding of brand and package switching, and calculation of pricing opportunities. The latter shows graphically which products to promote in a Strategic Pricing Matrix, which is a really cool way of looking at win/lose combinations for both the manufacturer and retailer. Also impressive is DV’s ability to index product affinities and display them graphically as a way of looking at co-promotion and product mix opportunities.

DV’s expertise in post event analytics stems from its work with global retailers on POS/Scan/ loyalty card analytics. It is arguably one of the most powerful analytical tools on the market. They can then be planned and monitored at the banner level. One ongoing engagement for a very large beverage company and a pair of very large retailers involves monitoring on-shelf availability with full root cause analysis by store every day by 10 AM. This has also extended into the ability to support promotions by predicting when a specific SKU will run out of inventory at a specific store 3-4 days in advance.

The new Analytics Dashboard is an outstanding way of looking at the total business and pulls together many disparate elements from the previous version. We also liked the new landing page because it combines KPIs, narrative, and links. Overall, we rate it as Above Average.

Key differentiators: DV’s depth of the analytics, combined with the experience of seeing things from the retailer side of loyalty card and shopper analytics. This is a really strong synergy and few competitors can do things like manage 1.7 million SKUs for a Japanese retailer for better merchandising, shelving, and pricing locally, let alone from halfway around the world. In particular, where we see depth on the TPx side is in volume decomposition, whether at the plan or individual level. Also, as it relates to monitoring and predicting out of stocks, which should be a part of any TPM approach.

Thus, it is the insight on overall strategy development and details on how to execute a better promotion that differentiates DV. Another differentiator relative to promotion execution is the ability to monitor product at the SKU and store level in near real time, or as often as the data is available. We believe that capability should be part of evert TPx deployment, so that adjustments and collaboration can be done in-flight instead of registering that the promotion was not executed per contract or had product availability issues after the event was over.

Source: https://poinstitute.com/wp-content/uploads/2018/10/POITPxVendorPanorama2018-10012018.pdf

2017 Promotion Optimization Institute TPx Vendor Panorama (Fall 2017)

Distinction: POI Best-in-Class for HQ Analytics/Insight

Analytics: DV analytics extend well beyond the scope of this report into macro insights,
shopper loyalty dynamics, assortment optimization, space management, strategic pricing
planning, new product evaluation, and supply chain analytics. In summary, the ability
to pursue the right promotional strategies. On the planning side this means promotion
decomposition at the event level, understanding of brand and package switching, and
calculation of pricing opportunities. The latter shows graphically which products to promote.

DV’s expertise in post event analytics stems from its work with global retailers on POS/Scan/loyalty card analytics. It is arguably one of the most powerful analytical tools on the market. They can then be planned and monitored at the banner level. One ongoing engagement for a very large beverage company and a pair of very large retailers involves monitoring on-shelf availability with full root cause analysis by store every day by 10 AM. This has also extended into the ability to support promotions by predicting when a specific SKU will run out of inventory at a specific store 3-4 days in advance.

It is arguably one of the most powerful analytical tooon the market. In particular, the new Analytics Dashboard is an outstanding way of looking at the total business and pulls together many disparate elements from the previous version. We also liked the new landing page because it combines KPIs, narrative, and links. Overall, we rate it as Above Average.

Key differentiators: The depth of the analytics and experience seeing things from the retailer side of loyalty card and shopper analytics. It is a really strong synergy and few competitors can do things like manage 1.2 million SKUs for a Japanese retailer for better merchandising, shelving, and pricing locally, let alone from halfway around the world. In particular, where we see depth on the TPx side is in volume decomposition, whether at the plan or individual level.

Also, as it relates to monitoring and predicting out of stocks, which should be a part of any TPM approach. Thus, it is the insight on overall strategy development, details on how to execute a better promotion, and ability to monitor the execution remotely that differentiate DV.

Source: https://poinstitute.com/wp-content/uploads/2017/10/POITPxVendorPanorama2017.pdf

DATA VENTURES LAUNCHES REDESIGNED CORPORATE WEBSITE

We are pleased and excited to announce the launch of our newly redesigned website, which is live today, April 11, 2014 and is located at the same web address: www.dataventures.com. This product is the result of a lot of work done by our team over the past 6 months.

By way of strategic planning and diligent effort, Data Ventures has transitioned from a project-based consulting company to a software-as-a-service organization. This transition has been highlighted by the successful launch of the SiP portal and iDV. In keeping with the fresh look and feel, usability, and robust content of the Data Ventures’ portals, dataventures.com has gone through a massive redesign.

The new site’s homepage welcomes visitors with a clean uncluttered design. The featured content is focused on our mission to deliver world class analytical and data management Application Suites to enhance consumer goods business processes.  It is our goal to communicate the innovation and expertise of Data Ventures in a direct, informative, inviting and engaging manner.

We hope that you will enjoy browsing our new site. If you experience any problems using it or if you have any suggestions, please contact us directly.

The Data Ventures Team

DATA VENTURES TO PROVIDE WEB PORTAL FOR COCA-COLA BOTTLING COMPANY

Charlotte, NC (November, 2010) – Data Ventures, Inc., a leading data analytics and decision support company for the consumer packaged goods industry, announced today the development of web portal services for Coca‐Cola Bottling Company Consolidated (CCBCC). This new portal will leverage the Tibco Spotfire ® discovery‐based business intelligence platform.

Data Ventures will provide a web portal to deliver internet based access to DV’s Retailer and Shopper data analytics, trade promotion optimization software and other support services to CCBCC. The new web portal will streamline analysis and planning for the 2nd largest Coca‐Cola bottler in the United States. This site will be fully operational by February of 2011.

“Data Ventures’ expanding web portal expertise will enable Coca‐Cola Consolidated to have even faster user access to our analytics and software capabilities. This in turn will help Coca‐Cola Consolidated realize more effective retail planning and in‐market results.” Bob Hannah, Managing Director, Data Ventures.

About Data Ventures: we are now a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries, with offices in North America and Europe. Data Ventures provides tailored, innovative, effective and executable shopper insights to our customers through timely, actionable, cost effective data analysis and consulting which will lead to improved business results for our clients.

About the Tibco Spotfire ®: Spotfire’s interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire’s business analytics software to improve operational performance.

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GARTNER CONSIDERS DATA VENTURES A KEY ANALYTICS VENDOR

Charlotte, NC (October, 2009) – In recent Opportunity and Capability Assessments, Gartner concluded that Data Ventures is an analytics vendor to be considered for:

1.  Outsourcing “Ongoing Knowledge Process Analytics”, including

  • Customer segmentation analyses
  • Customer spending analyses
  • Loyalty analyses

2.  Optimization-Related Analytics, including

  • Price sensitivity
  • Affinity analyses

About Data Ventures: We are a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries. Data Ventures improves business results for our clients by delivering tailored, innovative, effective and executable shopper insights through timely, actionable, cost effective data analysis and consulting.

Data Ventures, Inc.
6101 Carnegie Boulevard
Suite 520
Charlotte, North Carolina 28209-4644
(704) 887-1008
http://www.dataventures.com

About Gartner: Gartner, Inc. is the world’s leading information technology research and advisory company. We deliver the technology-related insights necessary for our clients to make the right decisions, every day. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants serving clients in 80 countries.

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DATA VENTURES LAUNCHES A NEW WEBSITE

New website raises the profile of a leading data analytics company.

Charlotte, NC (November, 2010) – The URL stays the same, but www.dataventures.com looks a lot different today. The re-designed website will allow Clients and potential Clients to more easily navigate and find valuable information about Data Ventures and its valuable services. A more robust homepage enables users to quickly find information on a range of products and services including: assortment, out-of-stock/shelf, pricing & promotion, shopper insights, vendor insights, data warehousing, and our newest service/product, web portals.

“More and more companies are relying on Data Ventures for the advanced Shopper analytics they need to improve their competitive position.  This new portal is consistent with our overall mission – it is now easier for Clients and potential Clients to easily find the advanced – yet practical – analytical solutions for the business situations they face.” Bob Hannah, Data Ventures, Managing Director.

Displayed prominently on the homepage, visitors will have immediate insight into Data Ventures’ products and services, contact information, and links to important areas of the website. Links to industry related news and information are also featured.

The website divides Data Ventures’ services into product suites, which allows the users to easily understand the intrinsic value and easily navigate to related information. In addition, the Product and Services page allows users to answer key business questions to navigate to the most pertinent information.

The new website is just the beginning. More tools and features will continue to be added to highlight Data Ventures’ ability to drive practical in-market value through leading Shopper Analytics and consulting.

About Data Ventures: We are a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries. Data Ventures improves business results for our clients by delivering tailored, innovative, effective and executable shopper insights through timely, actionable, cost effective data analysis and consulting.

Data Ventures, Inc.
6101 Carnegie Boulevard
Suite 520
Charlotte, North Carolina 28209-4644
(704) 887-1008
http://www.dataventures.com

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