DATA VENTURES TO PROVIDE WEB PORTAL FOR COCA-COLA BOTTLING COMPANY

Charlotte, NC (November, 2010) – Data Ventures, Inc., a leading data analytics and decision support company for the consumer packaged goods industry, announced today the development of web portal services for Coca‐Cola Bottling Company Consolidated (CCBCC). This new portal will leverage the Tibco Spotfire ® discovery‐based business intelligence platform.

Data Ventures will provide a web portal to deliver internet based access to DV’s Retailer and Shopper data analytics, trade promotion optimization software and other support services to CCBCC. The new web portal will streamline analysis and planning for the 2nd largest Coca‐Cola bottler in the United States. This site will be fully operational by February of 2011.

“Data Ventures’ expanding web portal expertise will enable Coca‐Cola Consolidated to have even faster user access to our analytics and software capabilities. This in turn will help Coca‐Cola Consolidated realize more effective retail planning and in‐market results.” Bob Hannah, Managing Director, Data Ventures.

About Data Ventures: we are now a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries, with offices in North America and Europe. Data Ventures provides tailored, innovative, effective and executable shopper insights to our customers through timely, actionable, cost effective data analysis and consulting which will lead to improved business results for our clients.

About the Tibco Spotfire ®: Spotfire’s interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire’s business analytics software to improve operational performance.

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